Department of Business Administration - Murshidabad
Thrust Area
THRUST AREA OF THE DEPARTMENT
The Department has been at the forefront of management education for several decades. It has focused on teaching and research in core areas like general and strategic management, marketing, finance, human resource, operations and IT. With changing requirements of time, several new teaching and research domains have been added.
Entrepreneurship Development
In the wake of economic liberalization, institutes of higher education are playing an increasingly vital role in the overall development of the society. In order to make optimal use of facilities, expertise and know-how available in these institutions for the benefit of the society, it is necessary that appropriate links are established between them and the industry. In addition, young graduates are also looking out for opportunities to exploit their full potential by setting up their own ventures thus becoming "job generators" rather than "job seekers".
Thus, it is necessary to develop mechanisms so that academic institutions
focus their attention on entrepreneurship & self-employment. It is important to fill the gaps in the form of focused programmes to inculcate entrepreneurial spirit amongst management graduates. Many MBA students choose entrepreneurship as their final year elective and focus on pursuing entrepreneurship as a career option by choice. Thus, they would be able to participate directly in the economic development of the country.
New-age management skills
Keeping pace with market and industry needs, the Department has adopted teaching and research with focus on several emerging areas. These include Strategic Plan and Business Models, Big Data Analytics, Spreadsheet Modelling, Critical Thinking Skills, Strategic Human Resource among others. The curriculum has been redesigned with a renewed focus on developing new-age management skills compatible with the ever-evolving corporate landscape.
