DEPARTMENT.FACULTY

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Dr. Nigamananda Biswas
  • DEPARTMENT_STAFF.QUALIFICATION

    Ph.D; MBA; M.Sc; DCA; UGC-NET (2001 and 2004).

  • DEPARTMENT_STAFF.DESIGNATION

    Associate Professor

  • DEPARTMENT_STAFF.THRUST_AREA

    Marketing Management , Consumer Behaviour, Sustainability in Business

  • DEPARTMENT_STAFF.ADDRESS

    Aligarh Muslim University Centre, Murshidabad, Jangipur Barrage -742223, WB

  • DEPARTMENT_STAFF.MOBILE

    9435723004

  • DEPARTMENT_STAFF.EMAIL

    nbiswas.mbd@amu.ac.in

  • DEPARTMENT_STAFF.TIME_TABLE

    Time Table Sem I & III 2021-22

DEPARTMENT_STAFF.COMPLETE_CV
DEPARTMENT_STAFF.PROFILE

Dr. Nigamananda Biswas [Ph.d; MBA; M.Sc; DCA] is presently serving as an Associate Professor in the Department of Business Administration, Aligarh Muslim University at Murshidabad Centre, West Bengal. He has teaching experience for more than 16 years in various reputed organizations like Assam (Central) University, Silchar; National Institute of Technology, Silchar; and ICFAI in MBA Level. He has published many research papers/articles in various National and International Journals/ Books and presented papers at many national and international seminars/conferences. His research interest is in the areas such as Marketing Management; Brand Management; Services Marketing; and General Management.

LISTDownloadUPLOADED DATE
Product Vs. Brand
15/04/2020
Why Brand Matters?
15/04/2020
Factors shaping a Brand over its Life Cycle
15/04/2020
Brands and Value Addition
15/04/2020
Branding Practices
15/04/2020
Green Taxes
25/04/2020
Sustainable Approaches Across the Industries
27/04/2020
CB_ Factors affecting Consumer Behaviour
10/10/2020
CB_Culture based Consumer Behaviour in India- some selective issues
10/10/2020
CB_Meaning, Scope, interrelationship with social sciences
10/10/2020