Dr Salma Ahmed is Phd and MBA. Her research interests include Supply Chain Management, Knowledge Management and Information System. She has published over ninety papers, and attended and presented papers in more than fifty conferences both at the national and international platform. She has also authored a book entitled "How to Write and Analyse Cases" which was formally released in New Delhi in 2011. Notably, the book was also distributed as a part of learning module to the selected twenty participants of an International Conference on Global Supply Chain organized by Malaysian Institute of Purchase and Materials Management (MIPICS) in collaboration with Indian Institute of Material Management (IIMM) in Kuala Lumpur, Malaysia in 2011. She has a special interest in writing and analysing cases and has to her credit seventeen case analyses published in Vikalpa -- published from The Indian Institute of Management, Ahmedabad. She has also presented cases at various platforms like Indian School of Business, Hyderabad, Indian Institute of Management, Bangalore, Indian Institute of Technology, Kanpur. She also conducts Faculty Development Program on ‘Case Writing and Analysis’ and on ‘Business Simulation Games’. Currently she is also serving as Member In-Charge, Dawakhana Tibbiya College, AMU, Aligarh.