Dr. Huma Parveen

    Ph. D.


    Assistant Professor


    Mass Communication Theory, Environmental Journalism, Social Media





    Time Table w.e.f. 01-09-2022


Dr Huma Parveen is Assistant Professor at Department of Mass Communication, Aligarh Muslim University since 2017. She has also worked with ETV Urdu Hyderabad as a freelancer, and did entertainment and educational programs, after which she completed Ph.D. in Mass Communication. Apart from teaching journalism and mass communication, she has also actively contributed to the development of course content for the UGC-MHRD initiative e-PG Pathshala. Her thrust areas include mass communication theory and environmental journalism.

  1. In-Depth Interview

    This article elaborates on the importance of an in-depth interview method of data collection. Discussing the advantages of this method over the other forms of data collection like questionnaire and survey, the chapter enlists the do’s and don’ts of the process of conducting an in-depth interview. Highlighting the issues to be taken care of during the execution of the method, the paper also focusses on the approaches to be adopted while drafting the questionnaire for the interviews. The paper finally delineates the procedure of analysis of the data collected through this method.

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  2. Texts: Framing, Agenda Setting
    The module outlines two major theories used for analysing texts, agenda-setting theory and media framing theory. Though the theories are closely inter-related, the basic differences between the two have been explicated. Agenda-setting deals with the things that are high on media agenda, tend to acquire more significance with the public. Initially introduced by Goffman, under the title of Frame Analysis, Framing, goes one step further, and is concerned with how the issues are presented to the public, to organise their social experience.

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  3. Communication Theories: Uses and Gratification, Cultivation, Knowledge Gap
    This module outlines the three major theories about the dynamics of media and audience inter-relationship: uses and gratifications theory, cultivation theory and knowledge gap theory. The theories have been laid out along with their core assumptions and concepts. The module presents an overview of the origins of the given theories. The key terms and concepts related to the three theories (Uses and Gratification Theory, Cultivation Theory, Knowledge Gap Theory) have also been elucidated.

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  4. Validity, Reliability, Generalizability
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  5. Content Analysis
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  6. Non-Probability and Probability Sampling
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  7. Research Ethics Download PDF
  8. Data Collection
    The module presents a holistic view of the various tools and techniques employed by researchers for collection of data. Beginning with a description of primary and secondary data, qualitative and quantitative data; each method of data collection has been described elaborately. The different methods that have been explained include interview, focus groups, questionnaire and schedule, observation, case study, ethnographies, oral history and projective techniques.

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  9. Buy now or regret later: Social media-induced panic buying of medical supplies during COVID-19
    A huge body of research analyzed panic buying during the pandemic; however, there is a dearth of studies scrutinizing social media triggering panic buying of drugs and medical supplies. This study assesses the impact of social media on panic buying of drugs and medical supplies during COVID-19. An online survey was conducted in the Delhi-NCR region (India) using a 5-point Likert scale questionnaire. The data were collected from the respondents (N = 250) who were youngsters considering their pivotal role in the battle against COVID-19. Regression analysis in SPSS was used to process the data. The results manifested a strong impact of social media on buying behavior during COVID-19. Perceived scarcity (p = .000), perceived quality (p = .000), perceived cost (p = .000) of medical supplies, and fear-of-missing-out (p = .000) were found to strongly influence panic buying. Further, perceived scarcity was found to have a significant impact on FOMO (p = .0400). At the same time, perceived cost also had a substantial effect on perceived quality (p = .0100). The results indicated that perceived scarcity did not affect perceived quality (p = .0600). People indulged in hoarding during COVID-19 to remove their fear of missing out. The perception of scarcity of medicines, the quality degradation that may happen later, or the likelihood that costs may increase in the future contributed fairly to people stockpiling. Perceived scarcity also induced fear of missing out, while perception about the quality was dependent on perceived cost.

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Principles of Mass Communication Unit I
Agenda-setting and Framing Theory
Uses and Gratifications Theory, Cultivation Theory and Knowledge Gap Hypothesis
Environment and related concepts
Environmental reporting
Visual grammar
Camera lenses
Introduction to cameras
Live remote