Sabahuddin Ahmad (M.A., M. Phil, Ph.D. from Aligarh Muslim University) is an Associate Professor in the Department of Linguistics, AMU, Aligarh. Earlier, he has served as an Assistant Professor in Linguistics at Jizan University, K.S.A. for nine years. His areas of interest are General Linguistics, Applied Linguistics and Urdu Linguistics. He has attended several National and International Seminars and has published three books and twelve articles in the field of Language and Linguistics. He is Editor of AMU Journal of Language and Media Discourse a refereed biannual research journal with ISSN 2582-1741 (Aligarh, India) and Member of Editorial Board of Aligarh Journal of Linguistics ISSN-2249-1511.